In recent years, Automated Influence, understood as “the use of artificial intelligence to collect, integrate and analyse people’s data, and to deliver targeted interventions based on this analysis...Show moreIn recent years, Automated Influence, understood as “the use of artificial intelligence to collect, integrate and analyse people’s data, and to deliver targeted interventions based on this analysis, intended to shape their behaviour” (familiarly referred to as ‘algorithms’) has stirred up many debates among the public, as well as within academia (Benn & Lazar 2022, 127). While much of the discussion has focused primarily on issues of privacy in the light of Big Data, this thesis seeks to analyze how Automated Influence impacts the deliberative, discursive, and fundamentally social space on which society depends on, in particular for collective decision-making/politics. I argue that Automated Influence deployed on social media platforms violates people’s fundamental interest in social agency, which is defined as the ability of a person to act and reflect on her own motives all the while taking part in the fundamentally social process of forming, defending, and adapting the reasons according to which she acts. Moreover, it undermines people’s autonomy and social trust, which both serve as preconditions for their exercise social agency. After reviewing contemporary EU regulation seeking to address some of the problematic aspects related to Automated Influence, I explain why there cannot be a purely top-down approach to mitigating the harms emanating from Automated Influence, which results in my conclusion that only through educating people about its potential harms could mitigate the problem in the long run.Show less
