In the course of my thesis I will explore ideas surrounding the ownership and meaning of tradition and national identity from the perspective of the nation and the community, in the specific...Show moreIn the course of my thesis I will explore ideas surrounding the ownership and meaning of tradition and national identity from the perspective of the nation and the community, in the specific context of makkŏlli culture in South Korea. Paying particular attention to the works of Eric Hobsbawm, Stephen Vslatos, Dean MacCannel, and Richard Sennet, I seek to illuminate the ways in which the nation and community speak to one another and to a larger, global audience through cultural expression and a renegotiation of national tradition. The recent revival of interest in makkŏlli began with small communities of brewers and has expanded through craft movements leading to a modern re-invention of the practice. However, the beverage only gained attention domestically after it gained popularity abroad in 2009. As governing elites have become aware of the economic power embedded in associating national identity with a particular ‘brand’, certain aspects of popular or traditional culture have been mobilized to serve this end. In the process we encounter a double dynamic between small community actors and larger political entities both interested in the same objects, in this case makkŏlli — yet their motivations and interests speak to entirely different, and often contradictory concerns.Show less
