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Asian Studies (60 EC) (MA)

Promoting Foreign Luxury Brands in China

Piva, Miriam (2022)

Promoting Foreign Luxury Brands in China: An Analysis of Social Media Marketing Approaches and their Social and Political Implications in the Country

Master thesis | Asian Studies (60 EC) (MA)

Social media marketing, china, luxury brands, standardisation, adaptation

Author: Piva, Miriam

Faculty: Faculty of Humanities

Specialisation: Politics, Society and Economy of Asia

Supervisors: Jue Wang

ECTS Credits: 15

Language: en