China has been changing its soft power strategy in Africa since the time of negative media coverage in the early and mid 2000s. A stronger focus is being put on a people-to-people approach of...Show moreChina has been changing its soft power strategy in Africa since the time of negative media coverage in the early and mid 2000s. A stronger focus is being put on a people-to-people approach of interaction, trying to foster stronger personal bonds between Africans and Chinese citizens as well institutions. Education, culture and health care have the strongest positive impact on average African citizens, and China is increasing its efforts in these fields through cooperation agreements.Show less
