People are less likely to show prosocial behavior upon being ostracized, unless bystanders are present and they have the opportunity to find social (re)inclusion. The current study tests if these...Show morePeople are less likely to show prosocial behavior upon being ostracized, unless bystanders are present and they have the opportunity to find social (re)inclusion. The current study tests if these assertions are also true for a specific type of prosocial behavior: green consumption. Based on former research we expected 1) ostracism and 2) the social identity of bystanders (pro- or anti-environmental) to influence green consumption. Furthermore, we expected an interaction effect between the two variables. After participation in a Cyberball experiment that induced ostracism, participants were to shop for three products – all in green and conventional form – in a simulated store. No effect of ostracism and bystander’s social identity on green consumption was found. Nor did an interaction effect occur.Show less
