Since the late 1950s, analog technology began to be replaced by digital technology, leading to the start of the digital age. Although we are presently living in the digital age and most of our...Show moreSince the late 1950s, analog technology began to be replaced by digital technology, leading to the start of the digital age. Although we are presently living in the digital age and most of our forms of technology and communication are correspondingly digital, there has been a conspicuous proliferation and return to analog technologies in the arts and culture. With an increasing fetishization of retro and analog, photographers raised during the digital age still make use of analog photography. This thesis investigates this fetishization by examining the potentials of instant and film photography that attract digital photographers and how they approach them. The aesthetics of nostalgia and analog are construed to assess how they can be applied to the digital and to consider how they are marketed. Materiality as a potential of instant photography is subsequently considered along with how it has been used by female artists as a self-empowering tool. Further, the potential of cinematic gaze in film photography and how it applies the quirky sensibility is considered, which leads to the study of how the cinematic gaze is equally used to redefine how the female body is viewed. Thus, this thesis seeks to comprehend several potentials of analog photography such as nostalgic value, materiality and cinematic use and how they have been appropriated by society, the market and artists.Show less
