The main focus of this thesis is the Japanese gendered and masculinized work culture in relation to the creation of a work-life balance (WLB) for employees in large companies. Specific problems...Show moreThe main focus of this thesis is the Japanese gendered and masculinized work culture in relation to the creation of a work-life balance (WLB) for employees in large companies. Specific problems with Japanese prime minister Shinzo Abe’s current ‘Womenomics’ program and possible consequences are looked into. It is argued why instead of focusing on certain targets (e.g, 30% of high positions occupied by women), companies have to innovate their current working environments and establish gender equality in order to eventually be able to create a WLB. This thesis also includes a case study that discusses Japanese cosmetics company Shiseido’s views and strategy in creating a WLB for all employees.Show less
On 26 September 26 2013, Japanese prime-minister Shinzo Abe vowed in front of the General Assembly of the United Nations to 'create a society in which women shine'. In this paper, I will discuss...Show moreOn 26 September 26 2013, Japanese prime-minister Shinzo Abe vowed in front of the General Assembly of the United Nations to 'create a society in which women shine'. In this paper, I will discuss the structural impediments to Abe’s work- and family balance plans to increase women’s participation in the Japanese labour force, and how the Japanese government can overcome them. The analysis of past policies does not only suggest that Abe’s womenomics plans are not particularly innovative, but also indicates Abe’s ‘work- and family balance’ plans are subject to social stigmas, reinforced not only by Japanese company employment practices, but also by the government itself. Additionally, suitable policy recommendations are provided.Show less
